With FruitLook you get and innovative, up-to-date service that helps you understand what is happening on your farm on a weekly basis. FruitLook is based on the latest satellite image technologies. The basic package of 9 growth parameters such as the actual evapotranspiration, biomass growth and nitrogen content help you understand where irrigation water and nutrients are required, and how much to apply. FruitLook is available for vineyards and deciduous fruit trees but the technology can be applied at any crop.
FruitLook is a demonstration project showing the ability of satellite observations to assist farmers in their daily farm management. The service is currently freely available so you can assess the benefits for your farm (management). The FruitLook service is funded by the Department of Agriculture: Western Cape. The launch of FruitLook in 2011, as a successor to GrapeLook, was funded by Department of Agriculture: Western Cape with support of the Department of Agriculture, Forestry and Fisheries, HortGro and the Integrated Applications Promotion program of the European Space Agency (ESA).