FruitLook improves farm water management

September 20, 2018 - During the last months of 2017 via SurveyMonkey a survey was taken investigating what kind of user FruitLook attracts. The results show 73.9% of the visitor consider themselves a farmer, 12.3% consultant, 6.8% a scientist and 7.1% a student.

From January 2018 a new survey was made available on the website, to investigate how users have benefitted from using the FruitLook service. Over 71% of the respondents indicate they have improved their water management due to FruitLook. Additionally, users became better aware of crop development throughout the season (57%). More than 30% of the respondents to the survey indicate they gained more insight in how blocks compare to each other in terms of growth and water use, improved their uniformity of blocks, detected/solved growth issues in the midst of the season and increased their yield.

Both surveys provide indications that FruitLook is doing what it is supposed to do, namely supporting the agricultural industry in becoming more (water) efficient. The service is mainly used by farmers, who are the main target group of FruitLook. Farmers use FruitLook in various ways, but the one outstanding achievement is FruitLook helps them to improve their water management.

FruitLook Training Thursday 11 & Thursday 25 October

You are welcome to register  for our FruitLook Basics Training (09.00 - 12.00) on Thursday 11 and Thursday 25 October at Elsenburg via For more advanced users: on Wednesday 10 and Wednesday 24 October we provide FruitLook Consultation sessions (12.30 onwards) at LaunchLab in Stellenbosch.

October 5, 2018 - We are providing bi-weekly training sessions at the Western Cape Department of Agriculture at Elsenburg. Our next FruitLook Basics training session is planned on Thursday 11 October. The next session is at Thursday 25 October. FruitLook Basics helps you get up-to-speed with your FruitLook usage for the coming season, both in using the website and understanding the data.

The training is provided at the Main Building of the Deparment of Agriculture, Elsenburg (for directions click HERE). For more information or to register please contact

Get ready to pivotize!

March 28, 2018 - The pivot functionality was developed due to a need to compare more than one parameter a week as well as the progress of various blocks over the season. With the end of the season approaching fast it can be especially useful for your seasonal analysis. So how can you start using pivot tables yourself? There are three things needed (each header is a link, when clicked on the relevant document will open):

1. The script: The pivot tables are created via a .bas-file, which has specified instructions on how this pivot table can be created from the FruitLook export. Please read the instructions (see next point) carefully before running the script (Pivotize.bas). Do not directly run it after downloading - you will see in the instructions where it is applicable.

2. The Pivotize manual: The manual provides a step-by-step instruction to transform your FruitLook csv into an easy-to-use pivot table. If you need help, don't hesitate to contact us.

3. An example: The charts are set up to compare the four weekly parameters and the four instantaneous parameters with each other. In the created document you can either view all 4 weekly parameters (Biomass production, Actual Evapotranspiration, Evapotranspiration Deficit, and Biomass Water Use Efficiency), or all 4 instantaneous parameters (Vegetation Index, Leaf Area Index, Upper Leaf Nitrogen, and Total Plant Nitrogen), as well as a summary of each of the parameters in their respective tabs. The graph page can be printed for reporting purposes with all the blocks in the 4 charts as the same colour allowing easy identification. 

The pivot functionality was developed due to a need to compare more than one parameter a week as well as the progress of various blocks over the season. If you need any help, please do not hesitatie to contact us via or call us on (+27) 074 322 6574.

FruitLook 2017-18 newsletters

May 1, 2018 -  In the newsletter much useful information can be found about FruitLook and the way you can use the data layers. For your convenience, the newsletters of FruitLook 2017-18 are listed here. You can open them by clicking on the name of the respective newsletter. The newsletters of olders FruitLook seasons are also accessible in this news section, just scroll down!

FruitLook Radio on Saturday 10 February 2018

March 31, 2018 -  FruitLook was on Radio Sonder Grense (RSG: 104 FM) on Saturday morning 10 February as part of the Elsenburg Forum program. You can listen the program again via this LINK.

FruitLook featured on Al Jazeera's earthrise

June 21, 2017 -  FruitLook has been covered in Al Jazeera’s award-winning earthrise series. This episode focuses on coping strategies for the ongoing drought in South Africa and looks at some innovative methods of sustainable farming and food production as climate change intensifies. See video below for the full story, the part on FruitLook starts at 8m25s:

FruitLook newsletters from previous seasons

FruitLook Movie

December 8, 2015 -  A FruitLook Movie has been created for the Dutch Trade Mission to South Africa in November 2015. FruitLook was one of the presented innovations representative for successful Dutch - South African cooperation. At the event a FruitLook Movie was on display.

The movie resembles a fly-over by the satellite and visualizes the capture of crop production during the growth season. The movie starts with a West-to-East fly-over from the northern side of Cape Town (you can see Cape Town on your bottom right) via Paarl and Worcester to De Doorns. Above De Doorns a time lapse portrays the monthly Biomass Production as captured and provided via FruitLook.

FruitLook Questionnaire Results

June 22, 2015 - Efficient management of water resources is invaluable for perseverance and future growth of the fruit and wine production industries in the Western Cape. FruitLook is seen as a valuable tool for producers and the fruit industry as a whole on the road to sustainable resource management. But does FruitLook indeed help the fruit production sector to become more water/resource efficient?

The FruitLook questionnaire has been disseminated on April 22 to investigate this question. The results show an encouraging picture. Clear benefits are indicated to be a reduction in irrigation water application and especially an increase in efficient water management by the FruitLook user. More than 60% of the respondents indicated FruitLook helped them manage their water more efficiently by at least 10%. FruitLook was deemed especially useful to detect over- or underirrigation, for the placement of soil moisture probes, the detection of drainage problems and post-seasonal evaluation of irrigation efficiency. Less value was given to FruitLook’s ability to aid in irrigation scheduling and the detection of irrigation problems like pipe-breaks. The results indicate FruitLook furthermore provides a strong asset to post seasonal evaluation of problem blocks, detection and solving in-season growth issues and gaining improved block uniformity.