Fruitlook Team

Where FruitLook provides satellite imagery to local farmers, our FruitLook Team are our feet on the ground. For training, on-farm support, development of new services based on FruitLook data, research opportunities and any other ideas or questions you might have we are available to assist you!

From left to right: Ruben Goudriaan, Annaline Smith, Caren Jarmain and Roan Naudé

Our FruitLook TechCoaches provide local support to you, the FruitLook user! This includes training and farm visits to assist you in using and understanding FruitLook. The TechCoaches are our first point of contact for your questions. We are pleased to introduce you to:

  • Annaline Smith basically grew up in the orchard. Her father who was an agricultural researcher nurtured her love and interest for plants as well as the effect of climate and stress on their growth and physiology. Annaline has a BSc (Agric) in Plant production and breeding (Horticulture and Genetics) from the University of Stellenbosch. She is currently in the process of finishing her MSc (Agric) in Horticulture. From 2012-2017 she was a lecturer in Pomology and Horticulture at Elsenburg Agricultural Training Institute. Annaline will focus on FruitLook training. She can be contacted via email on annaline@ or on her mobile via 066 212 2211.
  • Caro Kotze, initially from Gauteng, has found her love for the environment among the tremendous beauty fostered in the Cape Winelands. She was inspired and motivated by her father (Town and Regional Planner) to pursue environmental conservation, thereby completing her BA Environmental and Development Studies course at the University of Stellenbosch in 2017, followed by her honors degree in 2018. She is currently pursuing her MA degree in Environmental Development at the University of Stellenbosch. Caro is passionate about people and the surrounding environment, including the relationship among the two. She will be ready to assist you with any need or potential difficulty and can be contacted via caro@ or on her mobile via 066 225 5106.


Caren Jarmain has been with FruitLook since the start. She has a PhD in Agrometeorology from the University of Natal (2003). She has studied vegetation water use for almost 20 years and is passionate about translating research to pratical application and technology transfer. Caren manages the South African part of FruitLook, including training, data accuracy evaluations and investigating future application of the FruitLook data (e.g. yield estimations). Caren is based in Stellenbosch and works as Independent researcher. She is a Research Associate at the Centre for Geographical Analysis (CGA) at Stellenbosch University. Caren can be contacted via cjarmain@


eLEAF ( is a Dutch high-tech company that pioneers in operational satellite based solutions. eLEAF data products are used to assess land and water productivity for sustainable agricultural and water management practices worldwide. The ambition is to become the global reference for operational and reliable high quality data on crop growth and water use.

eLEAF provides the FruitLook data products and FruitLook portal and works in close cooperation with the South African FruitLook Team. eLEAF is represented by Ruben Goudriaan. Ruben has been involved in FruitLook over the last 5 seasons and manages the Dutch side of the cooperation. He has a MSc in Physical Geography and BSc in Earth Sciences from Utrecht University. Apart from FruitLook, he is involved in various other projects in South Africa related to agriculture and water management. He is available via ruben.goudriaan@